Saint Joseph’s Candle Company is a locally owned and operated candle manufacturer that sources its inspiration from the surrounding area. Located in the middle of Florida’s Forgotten Coast, Saint Joseph’s Candle Company incorporates fragrances that are matched to local areas.
“The world’s most beautiful beaches in a candle.”
The company’s name hails from the historical name of the headquarters. Founded in 1835, Saint Joseph was briefly one of Florida’s largest towns. The bay, St. Joseph Bay, was a natural harbor and hosted a booming shipping industry.
Our objective for Saint Joseph’s Candle Company was to develop a memorable naming and branding system that paid homage to the heritage of the Forgotten Coast.
Through market research we discovered this product would best sell as a gift or souvenir. Therefore it was important to develop beautiful packaging that could be a decor piece in itself.
The outcome of the Saint Joseph’s Candle Company project was a nomenclature that tied the product to the location, a brand system that spoke to both visitors and locals alike.
Post launch research proved that the majority of initial customer touchpoints were initiated by the packaging and that a major selling feature is the packaging of the candles.