InnerSociety
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Spyglass Makeup

Spyglass is a forward thinking fashion and beauty blog.

Identity Design - Print Design - Web Design - Brand Strategy

Background

Background

Spyglass is a forward thinking fashion and beauty blog focused on bringing high-end fashion to all budgets by sharing tips & tricks to rival the runway. Spyglass was founded by Bethany Dunaway, a freelance creative writer with a passion for makeup, fashion, and female empowerment. After her graduation from Florida State University with a Bachelor’s in Professional Communication, she sought to marry her passions with her newly acquired degree. Thus, Spyglass was born.

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Objective

Objective

The object was to defining the market and develop fashion and beauty into a brand that is memorable and striking. Our goal was to bring the fast-paced world of fashion and streetwear into something tangible.

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Outcome

Outcome

Our approach was to create a brand that was ceaseless in motion; constantly changing and versatile. We wanted the audience to look twice. We created the based the brand on what we call “the glitch.”

Our team carefully created specific brand assets that support the demand for movement. The mark itself is constantly changing and moving. Through the use of animation, the logo is responsive to its application, something that is crucial to today’s brands.

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