"The Cove" is a high-end women’s clothing boutique. When the client found a missing niche in high-end clothing, she knew the town's main road for businesses, restaurants, stores, and boutiques needed a clothing store with quality clothing. "The Cove" has a relaxing, elegant vibe that customers enjoy basking in during their shopping experience.
The Cove is located in a small side shop along one of the side roads of Reid Avenue. Customers can visit the shop by the side door or by entering through Cabana 15 Furniture Company.
The Cove is situated in the heart of the downtown district and has local competitors selling women’s gifts and apparel. Our goal was to distinguish the difference between the neighboring shops and The Cove while drawing attention to the tucked-away store.
Through working with the client we developed a soft and elegant branding system that stood out against the shops along the downtown district and allowed for the most flexible use. It was important to us to ensure the brand could be used on all facets of marketing a clothing shop. We tested hang tags, business cards, shopping bags, and various forms of signage as well as the countless online formats needed.